Budget
Adjust total campaign budget and channel split
Total Campaign Budget
$25,000
$5K
$75K
Campaign Duration
30 days
Allocation Mode
Weighted by historical ROAS and conversion efficiency.
Channel Allocation
Target Season
Projected Revenue
$0
Projected Units
0
Blended ROAS
0x
Blended CAC
$0
Allocation Breakdown
Spend distribution and projected return by channel
Channel Projections
Estimated performance based on historical efficiency
| Channel | Budget | Est. Revenue | Est. Units | ROAS | CAC |
|---|
Historical Basis
12-month channel performance used to weight allocations
| Channel | Annual Spend | Revenue | Conversions | ROAS | CAC | Efficiency Score |
|---|
Methodology: Efficiency scores combine ROAS (revenue per dollar spent)
with conversion volume reliability. Optimized mode allocates budget proportional to
efficiency score, with floors to maintain channel presence. Seasonal multipliers adjust
projected returns based on historical seasonal patterns. Diminishing returns are modeled
at higher spend levels — Meta efficiency drops ~8% per $10K above historical average.