Campaign Parameters
Adjust inputs to simulate campaign outcomes
Total Budget$25,000
$5K$100K
Duration30 days
Target Season
Channel Mix
Scenario
Projected Revenue
$0
Projected Units
0
Blended ROAS
0x
Total Impressions
0
Total Clicks
0
Blended CAC
$0
Campaign Goal: 500 Units0%
Conversion Funnel
Projected funnel from impressions to revenue across all channels
Revenue by Channel
Projected revenue contribution
Daily Cumulative
Projected revenue and unit accumulation over campaign
Channel Detail
Full-funnel projections per channel
| Channel | Budget | Impressions | Clicks | CTR | Conv. | Conv. Rate | Revenue | ROAS | CAC |
|---|
Model basis: Historical data from Apr 2025–Mar 2026 (12 months). Meta funnel: CPM → CTR → conversion rate derived from actual campaign data. Email: open rate, CTR, and conversion rate from 27 historical campaigns. Content/SEO: traffic contribution and conversion rates from web analytics. Diminishing returns applied when channel spend exceeds 2x historical monthly average. Seasonal multipliers from the same index used across all project tools. Scenario modifiers: Conservative (0.8x), Expected (1.0x), Optimistic (1.2x) applied to conversion rates.