A DTC wellness brand at a growth plateau. Five tools built with Claude Code to model scenarios, size markets, and chart a path forward. Scroll through to see how.
Verdana's leadership team needs to make three interconnected decisions — wholesale expansion, product rationalization, and new product launches. The first four tools each explore a different dimension of that problem: goals, market size, scenarios, and competitive position. The fifth reads the output of all four and synthesizes a single strategic recommendation. Scroll through the analysis, then see how it converges.
See the GitHub repo for brand, data, and related context.
Verdana needs to align 60 people around annual objectives, but the goals change depending on which strategic scenario plays out. This tool lets leadership switch between Base ($9.5M), Upside ($12M), and Downside ($7.5M) scenarios and see how objectives, key results, and resource requirements cascade across Marketing, Product, Operations, and Finance.
Before Verdana can decide between DTC optimization, wholesale expansion, or new product launches, leadership needs to quantify each lever. This calculator models three revenue channels with adjustable assumptions and real-time cross-channel effects like DTC cannibalization from wholesale.
Verdana can't pursue wholesale, new products, and product rationalization all at once. This modeler lets leadership toggle three strategic moves on/off, tune assumptions with sliders, and see 3-year quarterly projections for revenue, margins, investment, headcount, and risk. Pin named scenarios and compare them side by side.
Verdana competes against AG1, Moon Juice, Thorne, Ritual, Seed, and others — but how exactly? This interactive map plots 9 brands on a 2D grid with 6 selectable axes (price, clinical rigor, lifestyle branding, transparency, DTC focus, product breadth). Hover any brand to see how it compares to Verdana.
Everything above explored a different dimension of Verdana's strategic position. The Executive Summary reads the OKR goals, market sizing results, scenario model outputs, and competitive positioning — all of it — and produces a single recommendation the board can review.
After exploring scenarios, sizing markets, and mapping competitors, leadership needs one document that synthesizes everything into a recommendation the board can review. This summary recommends "Wholesale + Cut Shield," backs it with evidence from each tool, projects 3-year financials, maps risks, and defines contingency triggers.
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